Free and Go plans have ads, Plus and Pro don’t: which audience do you reach on ChatGPT?
ChatGPT ads appear only on the Free and Go plans. What this implies for reachable audience, profile and lead quality, with caution about the data.
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Notes on Paid Media
Online reputation: how to ask for, respond to and measure reviews on Google and other platforms, and why ads highlight them
Google is testing a scrolling reviews strip in Search ads. Genuine reviews are the cheapest trust asset. How to ask without breaching rules, respond to…
The DMA and Meta’s €200m fine: what changes, in practice, for advertisers
Meta's third DMA report (6 March 2026) shows ad transparency, auction rules and user choices. What that means for those investing in ads in the EU.
Demand Gen with campaign type attribution in beta: what changes in measurement, requirements and how to read results
On 16 October 2026, PPC News Feed recorded a beta option giving Demand Gen full credit in the conversion path, like social platforms. Requirements (DDA,…
Video in Google Ads: “engagement” now requires 10 seconds and your metrics may fall without anything getting worse
According to PPC News Feed (10 October 2026), a view only counts as engagement after 10 seconds, versus 5 before. What this changes in reports by format,…
Local SEO and PPC in Portugal: how they complement each other, with the Business Profile, reviews and AI Overviews changing the results page
AI Overviews cover 88% of commercial searches in a Semrush sample, but clicks from AI remain thin. How to combine local organic presence and paid ads in…
Google Ads 2026 and 2027 calendar: the dated deprecations and changes a Portuguese advertiser should have in the diary
Data on 1 June, AI Max in September, call-only ads in February 2027 and DSA in February. An annotated calendar with dates, what is confirmed and what…
January 2027 for advertisers: year review, sales and a first-quarter plan with the February changes
January is the month to review, export data, run sales and prepare February 2027 (DSA, call-only ads, Display in Search). A four-week plan, with the…
Ads for the industrial SME exporting to Spain and France: translation, Meta fees, language and LinkedIn
Google Ads' translation tool, Meta's location fees (2% to 5% in Spain and France) and the removal of language targeting change the maths for exporters. A…
AI ad approval policy for SMEs: a one-page template
A one-page policy template to approve ads that use AI: who decides, what's checked, when it's reviewed and how it's recorded. For SMEs in Portugal.
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