Meta makes you responsible for ads its AI creates: what the 30 October terms change
Meta's new Commercial Terms, effective 30 October 2026, make the advertiser responsible for what its AI creates. What the text says and what to do.
Blog
Category: PPC news
10 questions for your PPC manager about ChatGPT Ads and AI in ads, before renewing the contract
If you're hiring or renewing a PPC manager in 2026, these 10 questions on AI, ChatGPT Ads, ad control and measurement separate those who follow changes…
Google migrated Search campaigns to AI Max in September: what happened and what to check now
Since 1 September 2026, Google has been migrating eligible Search campaigns (campaign-level broad match or ACA) to AI Max. What changed, what stayed by…
ChatGPT will rewrite your ads on 30 October: what OpenAI changes and how to react
On 30 October 2026, OpenAI switches on creative enhancements by default in ChatGPT ads: rewriting text, translating, resizing images and changing the…
Meta location fees of 2% to 5% in Spain, France and Italy: what changes for Portuguese companies advertising there
Since 1 July 2026, Meta charges location fees of 2% to 5% in six markets, including Spain, France and Italy. Portugal isn't on the source's list. What…
Meta can crawl your site: the clause lost the word “train” on 20 October, but kept the right to crawl
Meta's Commercial Terms, effective 30 October, allow crawling advertiser sites. The initial version cited AI training; the 20 October version removed…
Google Ads stops requiring hashed customer data on 16 November: what changes in Customer Match and offline conversions
On 16 November 2026, Google Ads' Data Manager stops requiring hashed customer data, accepting an encrypted format. What changes, privacy risks and how to…
Budget-limited campaigns lost their ROAS surplus in three weeks: what smec found
Since 17 August 2026, Google stopped letting budget-limited Target CPA and Target ROAS campaigns accumulate surplus. What smec measured, the limitations…
Performance Max: image extraction from your site switches on by default on 4 December 2026
On 4 December 2026, image extraction from landing pages switches on by default in new Performance Max campaigns. What it is, what changes and how to…
AI Overviews in 88% of commercial searches (Semrush): what the study measures and what it ignores
A Semrush study indicates AI Overviews in 88% of 400 commercial keywords in the US. What it measures, what it doesn't (clicks) and what to do in…
Quick contact
Want to talk about your campaigns?
Leave a short note. I'll reply within one working day.