PPC campaign management for B2B and B2C businesses.
If you don't know today what each euro in ads brings back, that's where I start.
I handle the setup, the day-to-day management and the tracking. You can hire me for one channel or all three.
Google Ads
For businesses that already have demand and want to show up the moment a customer searches.
- Search, Shopping and Performance Max campaigns
- Keyword research and cleaning up terms that only spend
- Google Merchant Center setup and optimisation
- Account structure built around your business
Meta Ads
To create demand, generate leads and sell to people who don't know you yet.
- Facebook and Instagram campaigns
- Video creatives with voice-over
- Product feeds and catalogue ads
- Lead campaigns with native forms
Microsoft Advertising
An extra channel with less competition. It works well for B2B and in markets outside Portugal.
- Importing and adapting Google Ads campaigns
- Management with Microsoft Advertising Editor
- Its own optimisation, not a copy of Google
- Experience in Nordic markets
Campaign management
Ongoing account management. This is where the results come from.
- Weekly review of search terms, audiences and ads
- Budget and bid management
- Ongoing ad and message testing
- Website recommendations based on Microsoft Clarity
Tracking
Without the right tracking, you don't know what's working. I sort that out first.
- Implementation with Google Tag Manager
- Conversion setup in GA4, Google Ads and Meta
- Checking events, forms and purchases
- CRM integration when it makes sense
Reporting
Clear numbers, no spreadsheets with 40 tabs.
- Automated reports in Looker Studio (formerly Google Data Studio), Power BI or Tableau
- Monthly summary with spend, return and next steps
- Business metrics: leads, sales, CPL, CPA and ROAS
- Meeting to review results
I work mainly with Google Ads, Meta Ads and Microsoft Advertising. If your business needs another channel, I'm open to exploring it with you: LinkedIn Ads, Amazon Ads, TikTok Ads or ads in ChatGPT (OpenAI Ads Manager).
Not sure which channel makes sense for you?Tell me what you sell and to whom. I'll tell you where I'd start.
Let's talkWho I usually work with.
B2B companies
The problem is rarely lead volume. It's quality. I work on CPL and the kind of enquiries that come in.
Example: 137 leads for an outdoor advertising company, at €11.25 each.
Online stores and B2C businesses
Selling more isn't enough if each sale costs too much. I work on ROAS and cost per acquisition.
Example: 15.9 ROAS for a medical supplies store.
From the first contact to campaigns going live.
First call
30 minutes to understand the business, the goals and what has been done so far.
Account review
I look at the campaigns and the tracking. I tell you what I'd change and why.
Proposal
Scope, channels and price in writing. No small print.
Kick-off
Tracking first, then the campaigns. Reports from the first month.
Before we talk.
Can't find your question? Send it through the contact form.
How much does it cost to work with me?
It depends on the number of channels and how complex the account is.
At the end of the first call, I'll give you a concrete price. No small print.
How much should I spend on ads?
It depends on the sector, the value of each customer and the competition. In the first call I help you set a realistic starting budget for your case.
How soon will I see results?
The first optimisations show up in 2 to 3 weeks. Consolidated results usually take 2 to 3 months.
Will the ad account be in my name?
Yes. The accounts and the data are always yours. I have access to manage them.
Is there a minimum contract?
We cover that in the proposal. I'd rather you stay for the results, not because of a contract.
Do you work with companies outside Portugal?
Yes. I've managed campaigns in Finland, Norway and Sweden, and I work in Portuguese and English.
How do I know my account is well managed?
You get a report every month. It shows what you spent, what came back and what I'll change next.
The metrics are the ones that matter to the business: CPL, CPA, ROAS and conversion rate.
After each report, we have a meeting to review the results. You can ask anything.
What happens if I want to stop?
There is no required notice period. The account stays yours and you keep the access. I remove my access and the account is ready for whoever comes next.
Do you work alone or with a team?
I work alone. There are no middlemen or account managers in between.
The person running your campaigns is the one who picks up the phone and answers your emails.
What tools do you use for tracking?
Google Tag Manager and GA4, with conversions set up in Google Ads and Meta.
Checking that tracking is right is part of the management. Bigger technical work, such as server-side tracking or CRM integration, is quoted separately.
Want to know where your budget is going?
Send me read-only access to the account. I'll tell you what I'd change before we talk about prices.