March 2026's Demand Gen Drop brought creator partnerships and Veo to generate video variations. Google claims +30% conversion lift on Shorts. What it…
In October 2026, PPC News Feed recorded tests of ads in AI Mode for users with Personal Intelligence and offers in Shopping ads in AI Mode. Markets…
Google Ads is testing, in some sponsored ads, a scrolling marquee with ratings, visit counts and a “visit site” link. What's known and how to prepare…
On 11 October 2026, PPC News Feed reported that low image quality no longer stops products showing in Merchant Center, but the 500 x 500 pixel minimum…
Black Friday isn't just for shops. Services can sell vouchers, packages and sessions, but capacity, the reference price rule, usage deadlines and honesty…
Restaurants live on local demand, reviews and bookings. Google is testing a reviews strip in ads and Meta is bringing ads to WhatsApp in the EU. A…
Vendor averages rarely fit a specific account. How to design a with-and-without-AI test on Meta, with equal budget, a defined metric and a deadline.
There is no official price table for PPC management in Portugal. What weak data says (Fixando, agency surveys), the most common pricing models and how to…
Before spending on ChatGPT ads, six criteria: availability in Portugal, audience, measurement, test budget, control and a clear question. With October…
A clear structure of pages by service and city serves SEO and ads (including AI Max, which uses page content). Page template, what to avoid, how to…
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