On 3 June 2026, Google clarified that Demand Gen and Discovery campaigns default to advertiser audiences, prohibited in 21 sensitive categories (health,…
Health is one of Google's 21 sensitive categories, with audience limits, and call-only ads end in February 2027. A guide for clinics and how to choose an…
Professional services have high CPCs and trust-based decisions. A 2026 report points to a 23-dollar CPC in legal in English-speaking markets. How to…
Insurance and credit sell trust in a regulated sector. Google restricts advertiser audiences in sensitive categories such as negative financial status,…
Alcohol is one of Google's 21 sensitive categories, with audience restrictions in Demand Gen and Discovery, and Microsoft requires 18+ in several…
Under-18s are not eligible for personalised ads on Google, and Microsoft requires 18+ in several categories. How to structure campaigns and content when…
PPC News Feed recorded that Google Ads online gambling certification will be requested in the account (Policy, Account) and that YouTube Masthead allows…
PPC News Feed recorded, on 17 October 2026, Google tests with pharmaceutical product ads in AI Mode and AI Overviews, limited to the US. In Portugal…
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