Portfolio

Before you hire me, see what I've done on other accounts.

Real numbers from SITE.PT and BIZAY clients. Names are left out for confidentiality.

Cases in detail

The problem and what I did to solve it.

Automotive

Car imports from the European Union

The most common problem in lead accounts: paying a lot for enquiries that never become customers.

1583 leads generated
-66.6% cost per lead
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Context

Importer of cars from other European Union countries. Customers decide slowly, compare prices and ask for several quotes before going ahead.

The cost per lead was high and some of the enquiries had no real intention to buy.

What I did

  • I reviewed the tracking in Google Tag Manager to count only real enquiries.
  • I reorganised the campaigns by search intent and cut terms that brought in browsers.
  • I adjusted ads and budgets every week based on each campaign's cost per lead.
E-commerce

Personalised gifts store

Selling more usually means paying more for each sale. Here it was the opposite.

+391% in sales
+€70,900 revenue generated
-43% cost per acquisition
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Context

Online store for personalised gifts, with a large product catalogue.

The goal was to increase sales without letting the cost per acquisition go up.

What I did

  • I created and optimised product feeds for catalogue ads on Meta Ads.
  • I produced video creatives with voice-over to show how the products are personalised.
  • I made sure every purchase was tracked correctly before touching the budgets.
Electric mobility

Accessories and wallboxes

Expensive, technical products. Buyers research a lot before deciding.

18.25 ROAS
+41% revenue
-18% cost per acquisition
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Context

Online store for electric car accessories and wallboxes.

The client wanted more revenue, but with a lower cost per acquisition than before.

What I did

  • I split the campaigns by product type, to control the budget for each line.
  • I optimised the product feed in Google Merchant Center.
  • I cut spend on generic searches that didn't lead to a purchase.

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Health

Geriatric medical supplies

Online sales of medical supplies for elderly care. Every euro invested had to come back with a margin.

15.9 ROAS
+16% revenue
E-commerce · Nordic markets

Online store in Finland, Norway and Sweden

Google Ads and Microsoft Advertising campaigns for an online store, in three Nordic markets. Reference budget of around €20,000 a month.

+60.8% store revenue in Finland
+12.1% store ROAS in Finland
+39.35% sales across the 3 markets
+119% conversion rate
More results

Other sectors.

Local businesses, services and B2B. Each with its own goal.

Security and locks

  • +183.74% in leads
  • -76.85% CPL
  • +169.65% CVR

EV chargers

  • +72.54% in conversions
  • -39.84% CPL

Home care

  • +2,233% in conversions
  • -43.6% CPL

B2B outdoor advertising

  • 137 leads
  • €11.25 CPL

Wine restaurant

  • +128% in direction clicks
  • -41.91% CPL

Training and consulting

  • 11.42% CTR
  • 5.18% CVR

Glossary: CPL, cost per lead · CPA, cost per acquisition · CVR, conversion rate · CTR, click-through rate · ROAS, revenue for each euro spent on ads

Full portfolio

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The portfolio as a document. Click the pages to turn them.

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