The first 90 days with a new PPC manager: plan, milestones and what to demand at each stage
Hired a PPC manager or agency? A 30, 60 and 90-day plan with concrete milestones, so you don't lose time and have proof of what's being done, taking 2026…
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Notes on Paid Media
10 PPC myths in 2026 debunked with sources: AI that handles everything, benchmarks as targets, “first place” and others
Ten received ideas about PPC that cost money in 2026: AI handles everything, global benchmarks are targets, more clicks are better, last click tells the…
Creator ads now worth over 15 billion dollars a year on Meta: how to use creators in Portugal without advertising problems
Meta says creator partnership ads grew 97% and passed 15 billion dollars annualised. How to use creators with measurable results and respect ad…
Offline conversions: a practical guide for an SME to connect the CRM and real sales to Google and Meta, with GDPR
Many businesses close by phone, in store or by meeting. Offline conversions give platforms back what actually sold. Steps, data needed, consent and the…
“Scan another website” in Google Ads: fetching images from other sites and social networks for ads, and the rights question
On 18 October 2026, PPC News Feed recorded a Google Ads button to scan websites or social profiles and find images for ads. The source doesn't mention…
Campaign-level language targeting removed from Search: what it means if you advertise in Portugal to tourists and expats
At the end of September 2026, according to a compilation, Google removed campaign-level language targeting in Search and AI Max. For those advertising in…
Ads for events, conferences and fairs: tickets, registrations, honest urgency and how to use peak days
Events have fixed date, capacity and concentrated demand. Campaign structure by phase (announcement, pre-sale, last places), true urgency, qualifying…
When to change PPC agency: 10 signs and how to leave without losing the account, data and history
Ten signs it's time to change PPC agency and an exit plan that protects the account, history and results, with attention to data retention and access…
PPC glossary for business owners: 30 terms you need to know in 2026, in plain language
CPC, CPA, ROAS, AI Max, Performance Max, Demand Gen, Smart Bidding, Consent Mode, attribution, search terms and more: 30 terms explained in plain…
Landing pages for ads: 12 checks in 2026, from HTTPS and speed to forms and consent
The landing page decides whether the click pays off. Twelve practical checks, with Chrome asking for approval before opening HTTP sites, forms that…
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