I'm Diogo. I work with paid ads every day.
If you're trusting someone with your budget, you should know who they are.
Degree in Marketing from ISCA-UA, postgraduate in Data Science Applied to Marketing from IPAM. Today I manage campaigns at SITE.PT.
Less opinion. More data.
I started in marketing on the sales side. I did prospecting, cold calls and booked meetings.
I learnt early that a lead is only worth something if it becomes a customer. That's why I won't show you clicks as if they were results.
Depois passei para o SEO, com uma auditoria técnica que ajudou a subir as impressões de um site em 85,6% num ano. Foi aí que percebi que gosto de trabalho que se mede.
Na BIZAY geri campanhas em três mercados nórdicos, com cerca de 20.000 € por mês em Google Ads e Microsoft Advertising. Na loja online da Finlândia, a receita subiu 60,8% face ao ano anterior.
Hoje, na SITE.PT, faço a gestão diária de campanhas de mais de 15 clientes. Automóvel, e-commerce, saúde, mobilidade elétrica, formação e negócios locais.
Each sector needs a different approach. That makes me think about every account from scratch, instead of applying the same recipe to everyone.
Where I've worked.
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May 2025 to present
SITE.PT Google Ads & Meta Ads Specialist
PPC campaign management for more than 15 B2B and B2C clients. Video creatives with voice-over, product feeds for Meta Ads, tracking with Google Tag Manager and automated reports.
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October 2024 to March 2025
BIZAY / 360IMPRIMIR Paid Search Analyst
Campaigns for the online store in Finland, Norway and Sweden. +39.35% in sales and +119% conversion rate across the three markets.
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July to September 2024
Critical Manufacturing SEO summer internship
Technical audit: titles, meta descriptions, alt text, broken links and orphan URLs. +85.6% impressions year on year and +45.3% on the brand term.
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February to May 2024
David Neto Group Marketing internship
Sales prospecting, cold calls, booking meetings and competitor analysis.
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Marketing and data.
Postgraduate in Data Science Applied to Marketing
Final grade 18/20. Data analysis applied to marketing decisions.
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Degree in Marketing
Final grade 17/20. University of Aveiro.
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Want someone with this background on your campaigns?The first call is free and with no commitment.
Let's talkHow I think about the accounts I manage.
The goal is the business, not the click
A high CTR and cheap clicks don't pay salaries. I look at qualified leads, sales and margin.
Measure first, then optimise
If the tracking is wrong, every decision is wrong. It's always the first thing I check.
I explain everything without jargon
You always know what you spent, what came back and why I changed something.
You talk to me directly
No middlemen or account managers in between. The person running the campaigns is the one answering your questions.
What I use every day.
I speak Portuguese (native) and English (fluent).
Want to know if I can help?
Tell me how your campaigns are doing. I'll tell you honestly what I'd change.