I'm Diogo Dias. I manage Google Ads, Meta Ads and Microsoft Advertising campaigns for more than 15 B2B and B2C clients.
Every euro measured. Every decision explained.
You pay every month, but nobody tells you what came back. For the car importer, cutting what didn't convert lowered CPL by 66.6%.
Impressions and clicks don't pay the bills. My reports show leads, sales, CPL, CPA and ROAS. In plain language.
Duplicate conversions, campaigns competing with each other, unfiltered search terms. It's the first thing I fix.
It doesn't have to be that way. For a gifts store, sales rose 391% and cost per acquisition fell 43%.
I work on the three channels where most businesses invest. I pick the channel for your customer, not out of habit.
Search, Shopping and Performance Max. You show up when someone looks for what you sell.
Facebook and Instagram. Video creatives, product catalogues and lead campaigns.
The channel many people forget. Less competition, often cheaper clicks and a strong B2B audience.
Real clients, real results. Names are left out for confidentiality.
The goal was simple: more enquiries from people who really want to import a car, at a cost that made sense for the business.
Online store for personalised gifts. The job was to sell more without letting the cost per sale go up.
Store for electric car accessories and wallboxes. More revenue with a lower cost per acquisition.
I review the accounts, the website and the data from recent months. I see where the money is going.
I set up conversions with Google Tag Manager and GA4. Without the right data, any optimisation is a guess.
I review search terms, audiences, ads and budgets every week. I cut what doesn't sell.
One report a month: what you spent, what came back and what I'll do next.
Send me read-only access to the account. I'll tell you what I'd change before we talk about prices.