Google Ads, Meta Ads and Microsoft Advertising

Google Ads, Meta Ads and Microsoft Advertising manager. Spending on ads and not sure what comes back? I'll show you.

Step 1 · Impressions

Show up for people who are searching.

I choose channels, keywords and audiences by buying intent, not by volume.

  • Search, Shopping and Performance Max
  • Meta Ads and Microsoft Advertising
  • Audiences and terms that pay the bills
Step 2 · Clicks

Clicks that are worth it.

Ads and pages aligned with what the person is looking for. I cut what brings in the merely curious.

  • Ads by search intent
  • Negative keywords every week
  • Creatives that are tested, not guessed
Step 3 · Leads

Real enquiries only.

Proper tracking to count what matters: forms, calls and purchases.

  • Google Tag Manager and GA4
  • Conversions set up and tested
  • Data and accounts always yours
Step 4 · Sales

Every sale costs less.

Every week I optimise for cost per acquisition and ROAS, and explain what I changed and why.

  • Budget for what converts
  • A clear monthly report
  • A meeting to go through it with you
Real results
-66.6%cost per lead (automotive)
+391%in sales (e-commerce)
18.25ROAS (electric mobility)
Google Ads · Meta Ads · Microsoft Advertising

Every euro measured.Every decision explained.

I manage campaigns for more than 15 B2B and B2C clients.

Get my account reviewed Chat on WhatsApp

I manage Google Ads, Meta Ads and Microsoft Advertising campaigns for more than 15 B2B and B2C clients. I start by measuring. Only then do I touch the budget.

Selected cases

The problem and what I did to solve it.

Real numbers from SITE.PT and BIZAY clients. Names are left out for confidentiality.

Automotive

Car imports from the European Union

The most common problem in lead accounts: paying a lot for enquiries that never become customers.

  • I reviewed the tracking in Google Tag Manager to count only real enquiries.
  • I reorganised the campaigns by search intent and cut terms that brought in browsers.
1583leads generated
-66.6%cost per lead
E-commerce

Personalised gifts store

Selling more usually means paying more for each sale. Here it was the opposite.

  • I created and optimised product feeds for catalogue ads on Meta Ads.
  • I produced video creatives with voice-over to show how the products are personalised.
+391%in sales
+€70,900revenue generated
-43%cost per acquisition
Electric mobility

Accessories and wallboxes

Expensive, technical products. Buyers research a lot before deciding.

  • I split the campaigns by product type, to control the budget for each line.
  • I optimised the product feed in Google Merchant Center.
18.25ROAS
+41%revenue
-18%cost per acquisition
E-commerce · Nordic markets

Online store in Finland, Norway and Sweden

Google Ads and Microsoft Advertising campaigns for an online store, in three Nordic markets. Reference budget of around €20,000 a month.

+60.8%store revenue in Finland
+12.1%store ROAS in Finland
+39.35%sales across the 3 markets
+119%conversion rate
See the full cases
Sound familiar?

The problems I find most often when I take over an account.

"I don't know if the money is being well spent."

You pay every month, but nobody tells you what came back. For the car importer, cutting what didn't convert lowered CPL by 66.6%.

"The reports tell me nothing."

Impressions and clicks don't pay the bills. My reports show leads, sales, CPL, CPA and ROAS. In plain language.

"Whoever managed it before left the account in a mess."

Duplicate conversions, campaigns competing with each other, unfiltered search terms. It's the first thing I fix.

"I sell more, but each sale costs me more."

It doesn't have to be that way. For a gifts store, sales rose 391% and cost per acquisition fell 43%.

Before we talk

See if it makes sense, in 30 seconds.

Three questions. At the end I tell you, honestly, where I would start in your case.

1What do you sell?

What I do

Paid ads, from the first click to the sale.

I work on the three channels where most businesses invest. I pick the channel for your customer, not out of habit.

01

Google Ads

Search, Shopping and Performance Max. You show up when someone looks for what you sell.

02

Meta Ads

Facebook and Instagram. Video creatives, product catalogues and lead campaigns.

03

Microsoft Advertising

The channel many people forget. Less competition, often cheaper clicks and a strong B2B audience.

See services and prices
How I work

Four steps. Always the same.

I look at what is already there

I review the accounts, the website and the data from recent months. I see where the money is going.

I fix the tracking

I set up conversions with Google Tag Manager and GA4. Without the right data, any optimisation is a guess.

I launch and adjust

I review search terms, audiences, ads and budgets every week. I cut what doesn't sell.

I show you the numbers

One report a month: what you spent, what came back and what I'll do next.

Diogo Dias, Google Ads and Meta Ads specialist
Who you'll work with

We talk directly, with no intermediaries.

I'm Diogo Dias. The person who sets up your tracking is the one who answers the phone and replies to your emails. Accounts and data always stay with you.

Read my background →

Quick contact

Want to know where your budget is going?

Tell me your website and how much you invest in ads. I'll reply within one working day, with honest feedback.