Notes on Paid Media

Consent as experience: designing the cookie notice without destroying measurement

The cookie notice is often the first contact with the site. It can be an obstacle or a demonstration of respect. A clear, honest, simple design raises…

Data minimisation in ads: sending less and still optimising

Sending less data to ad platforms reduces legal and security risks and can keep optimisation effective. The principle of data minimisation asks you to…

Data processing agreements with platforms and agencies: what GDPR requires in writing

When an agency, a freelancer or a platform processes personal data on behalf of a company, GDPR requires a contract that defines what it may and may not…

Records of processing for advertisers: a simple template for pixels, lists and tools

A record of processing activities describes what data the company processes, why and with whom it shares it. For advertisers, pixels, lists and analytics…

Minors and personalisation: practical rules for campaigns that may reach young people

Many campaigns can reach young people even without intending to. Platforms restrict targeting and personalisation for minors, and the law imposes…

Targeting on sensitive data: what platforms already block and what is still a risk

Data on health, origin, religion, sexual orientation and other sensitive categories has reinforced protection. Platforms block part of the targeting based…

Right to object and erasure: how to reflect requests in lists and audiences

When someone asks to stop receiving communications, or to have their data deleted, the company has to act everywhere that data exists, including…

Contextual advertising: the return of content-based targeting

Contextual advertising targets by the content a person is viewing, not by what is known about them. With less individual tracking, it has gained ground. It…

Data partnerships between brands: what is possible and what needs legal care

Two brands with complementary audiences can gain by sharing data or audiences. But sharing personal data between companies requires a legal basis…

Privacy as a differentiator: communicating data protection in ads and pages

In a market where trust is increasingly hard to earn, the way a company treats data can be a selling point. Saying, simply and truthfully, what data you…