Category: PPC trends

Click-to-message ads on Meta: from click to conversation

Click-to-message ads take the user from an ad directly into a message, in Meta’s messaging apps. They convert well when the business replies fast and knows…

Reels and Stories in ads: vertical formats that convert

Full-screen vertical formats, such as Reels and Stories, are where many people spend time. Ads there must capture attention within seconds, work without…

Meta Conversions API: setup, deduplication and validation

The Conversions API sends events from your server directly to Meta, complementing the browser pixel, which loses data to blockers and privacy restrictions…

Event match quality on Meta: how to improve it

Event match quality indicates how well Meta can associate the events you send with real people on its platforms. The better it is, the more effectively the…

A/B tests on Meta: design, duration and reading

A/B tests on Meta help know whether a change (creative, audience, offer, destination) really improves the result, avoiding comparing versions that compete…

Meta-generated creatives: brand and risk controls in AI tools

Platforms offer AI tools to generate or adapt ad creatives: backgrounds, text variations, images and videos. They save time, but call for brand and risk…

The learning phase on Meta: what resets it and how to avoid it

The learning phase is the period when Meta’s system is still working out who to show the ad to. During it, results fluctuate and cost is higher. Some…

Meta Ads for local businesses: radius, message and offer

For local businesses, Meta lets you reach those who live or pass nearby, with a message adapted to the area and an offer that justifies the trip or…

Dynamic catalogue creatives on Meta: templates, framing and data

Dynamic catalogue ads automatically generate ads from the product feed, showing each person the items most likely to interest them. Data quality, visual…

Meta AI and in-app search: what changes in brand discovery

Meta’s apps integrate AI assistants and search within conversations and feeds, and people can discover brands through questions and not only through ads or…